CarrefourSA, a leading brand in the organized food retail sector, returned from the Kristal Elma Awards with 4 prizes for its "Carrefour BIO" and "Correct Watermelon Reference Sound" commercials. 

Kristal Elma, where creative projects in the world of advertising and marketing compete, was held for the 36th time this year, hosted by the Advertisers Association. CarrefourSA, a joint venture of Sabancı Holding and the Carrefour Group, won 4 awards at the event held at Rixos Tersane Istanbul and was named the "Brand Encouraging Creativity." 

CarrefourSA's "Carrefour BIO" project, part of its natural and organic private label product family, won a Bronze award in the 'Digital Media Usage' category under special categories and a Silver award in the 'Retail, E-Commerce, Fashion, and Accessories' category under industry categories. The "Correct Watermelon Reference Sound" commercial won a Silver award in the 'Creative Use of Data' category and a Kristal Elma in the 'Radio and Sound Usage' category. 

In addition to its awards, CarrefourSA made a culinary mark on the 36th Kristal Elma this year. As the Taste Sponsor of the event with Lezzet Arası Catering, CarrefourSA treated participants to delightful moments with a special menu prepared by the Lezzet Arası chefs.